The advent of the Internet era has brought new opportunities and challenges to the development of modern society and has also had an impact on various industries. Therefore, various industries need to make changes and adjustments to adapt to the development of the digital age. This blog post briefly introduces the changes that the digital economy has brought to entertainers.

In the era of the digital economy, digital music and online programs have received widespread attention and love. More and more people use mobile apps or computer web pages to directly listen to music and watch programs on the internet, such as Spotify, YouTube, Netflix, and Apple music. This trend has brought a shock to the traditional audiovisual industry. Digital music saves singers from having to release physical albums, which expands the scope of dissemination, saves printing and transportation costs, makes it easier to distribute music and allows singers to see the audience ’s feedback intuitively. For TV programs producers, the rise of internet programs bring more diversified experiences and also affect TV program viewing. Besides, the rise of digital music has gradually weakened the traditional music industry and promoted the development of digitalization.

On the one hand, for the media industry staff, the arrival of the digital economy era has reduced their pressure. In the period of traditional music and film and television, they need to do a lot of preparation in the early stage preparation and later release, the cost is relatively high, and the time is very long, and timely feedback cannot be obtained. If one of them fails, it may be necessary to restart the plan and increase costs. When the media work is digitized, all steps can be simplified, for example, there is no need to replace print magazines with electronic magazines, and digitalization is more environmentally friendly.

On the other hand, the traditional music industry is impacted and many music and movie stores may be closed because of this. People are more willing to watch movies on YouTube or Netflix on mobile phones. Media workers can vote for online production of favourite or meet the needs of the public. Entertainers can also choose the program which suits them based on audience feedback and can also publish works according to their preferences.

The digital economy brings a completely different experience. Entertainers can no longer be limited by the traditional entertainment industry, they have more development opportunities and spread more cultures at the same time and can also drive some traditional industries. development of. At the same time, people can choose their favourite videos to watch according to their preferences and can also comment on uploaders and communicate with other viewers. Sharing favourite or fun videos to friends directly on the phone and can also share favourite music through social networking sites such as Twitter or Instagram.

Digitalization has protected the copyright patents of entertainers. The membership mechanisms of major music and video websites reflect this well, but this will also bring about a problem of the popularity of piracy. Even if the rights of entertainers are protected, they are still piracy cannot be stopped. From this point of view, digitalization faces many difficulties and challenges.

In general, the digital era has come. Entertainers develop more meta-cultures through digital modern methods. While connecting eastern and western cultures, they can also strengthen intercultural exchanges. Entertainers can release their own works and make their own programs more conveniently and quickly. Digitalization has allowed major music and video websites to develop, attract more investment, and promote the development of the digital economy. In the digital economy era, anyone who can master digital development, summarize experiences in the process of transition from traditional economy to digital econom and change their own shortcomings can succeed.

Reference

Arditi, D. (2018). Digital subscriptions: The unending consumption of music in the digital era. Popular Music and Society, 41(3), 302-318.

Anderson, T. J. (2013). Popular music in a digital music economy: Problems and practices for an emerging service industry. Routledge.

Goyanes, M., Rodríguez-Castro, M., & Campos-Freire, F. (2020). Value and Intelligence of Business Models in Journalism. In Journalistic Metamorphosis (pp. 171-184). Springer, Cham.

Baike.baidu.com. (2020). Digital Music_Baidubaike. [online] Available at: https://baike.baidu.com/item/%E6%95%B0%E5%AD%97%E9%9F%B3%E4%B9%90 [Accessed 12 Feb. 2020].