In the entire learning process of the BEMM129 module, I learned that the core of the continuous development and innovation of digital technology has brought changes to the economy and various industries, resulting in the emergence of similar digital economy and industrial digitization.

In my blog about the change of music industry and video industry, I mentioned the changes that digital technology has brought to music and video, such as the emergence of digital albums, online videos, and various music and film or television applications. This digital change brings different ways of entertainment and leisure. With the support of digital networks, people can listen to music and watch videos on their mobile phones anytime and anywhere, and they can also communicate with friends on chat software.

In the module, we also learned the two popular economic forms of circular economy and sharing economy. The continuous change of digital technology promotes the development of circular economy and sharing economy, such as the emergence of second-hand trading platforms and the popularization of shared bicycles. In addition, people can also borrow e-books on the internet or use Kindle to read at any time. The development of these economic forms has not only improved people’s efficiency but also improved the sustainability of goods. In addition to this, the development and popularization of digital technologies have also brought intelligent changes to cities. The emergence of smart cities means that digitalization has been integrated with the overall construction of the city and various infrastructures, and it is more efficient and environmentally sustainable than traditional systems in transportation, medical care and education.

In conclusion, digitalization has brought about tremendous changes and developments in life, work and study. The continuous innovation of digital technology in the future is also the focus of people’s continued attention.

https://www.youtube.com/watch?v=qmJlMNr0WLY

COMMENTS

1.https://hx2370.wixsite.com/mysite/post/changes-brought-about-by-digital-audit

2.https://hx2370.wixsite.com/mysite/post/pwc-is-a-global-leader-for-building-a-strong-digital-ecosystem

3.https://qingqingmiao.tech.blog/2020/02/11/changes/

4.https://qingqingmiao.tech.blog/2020/03/06/post-3-uberdisruptive-innovation/

References

Barbu, C.M; Bratu, R.Ş; Sirbu, E.M. (2018) Business Models of the Sharing Economy. Review of International Comparative Management / Revista de Management Comparat International. 19, 2, 154-166, May.

Cusumano M. (2018) The Sharing Economy Meets Reality: Assessing the uncertainties of the business models driving the sharing economy. Communications of the ACM [serial online]. January, 61 (1):26-28.

Miao, Q., 2020. My BEMM129 Journey. [online] My BEMM129 Journey. Available at: <a href="http://Miao, Q., 2020. My BEMM129 Journey. [online] My BEMM129 Journey. Available at: http://Miao, Q., 2020. My BEMM129 Journey. [online] My BEMM129 Journey. Available at: <https://qingqingmiao.tech.blog/&gt; [Accessed 8 April 2020].

Xu, H., 2020. [online] Hx2370.wixsite.com. Available at: <a href="http://Xu, H., 2020. [online] Hx2370.wixsite.com. Available at: http://Xu, H., 2020. [online] Hx2370.wixsite.com. Available at: <https://hx2370.wixsite.com/mysite/blog&gt; [Accessed 8 April 2020].

Zhuhadar, L., Thrasher, E., Marklin, S., & Pablos, P. O. (2017). The next wave of innovation—Review of smart cities intelligent operation systems. Computers in Human Behavior, 66, 273-281. doi:10.1016/j.chb.2016.09.030

QQ music belongs to tencent music entertainment group, it is the leader of China online music service and is China leading music streaming media platform. Since its inception in 2005, QQ music has registered 800 million users (Tencent, 2018). With high-quality content as the core and big data and Internet technology as the driving force, QQ music is committed to providing users with diversified music life experience (Tang, F. 2017).

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Like the growth of video sites, the music industry has turned a corner after a period of widespread piracy and free-for-all. One has to mention QQ music digital album distribution model. Digital album is a “star product” with forward-looking commercialization and ecological strategic significance of QQ music. Its success in commercialization helps the platform to build a diversified music entertainment ecology. The release of this product model also brings an important role in promoting the music industry.

According to the global music report 2018 released by IFPI at the end of April this year, driven by the development of digital music and streaming media, the overall revenue growth of China’s music market reached 35.3%, and digital music has become the core driving force for the current development of China’s music industry. The digital album model pioneered by QQ music is the main growth point of China’s digital music market. There is no doubt that the commercial success of digital albums has helped the platform to build a diversified music entertainment ecosystem, and the release of this product model has also brought an important commercial boost to the music industry.

According to statistics, QQ music innovative business model digital album brings the total sales of more than 100 million, the value of digital music is being recognized by users. With the advancement of digital music legalization and business model, the cooperation mode between traditional record industry and digital music platform has changed from simple copyright trading in the early days to more diversified cooperation mode now.

According to the characteristics of artists, QQ music makes precise promotion plans and makes full use of the promotional charts, playlists and other channels in QQ music products to give maximum publicity to singers, so that the content can be spread to target users more effectively. At the same time, digital album has also become the core cohesion and competitiveness of QQ music platform fans community operation. Users who buy digital music albums on QQ music will get exclusive nameplates, and users can also join or create a fan association, allowing the fan community to support their idols through clear digital channels. QQ music platform combined with high-quality star resources and also with the album will give the electronic template of photos with idols, artists write letters and other creative gifts to achieve interaction with stars, digital album as the center to further gather fans and musicians community, help the platform and artists to get more users. With the accumulation of these achievements, QQ music has shown obvious industrial advantages in user satisfaction and activity, forming a virtuous circle of user-centered business model.

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In the past year or two, with the substantial promotion of copyright protection policies and the end of the competition for music copyright by digital music platforms, the legalization process and the environment of paying habits of users have changed dramatically and it is believed that the spring of digital music is coming.

On the one hand, with its rich ecological layout of content, QQ music has gained a huge amount of mass traffic. It has accumulated a group of core users who can understand tencent’s membership payment model and fans of top artists who have consumption demands and it has a traffic base for payment realization. On the other hand, “album” conforms to the most intuitive imagination and expectation of Chinese consumers for the carrier of music content and is also a very acceptable product form in the digital music era, with the willingness to consume basis. Therefore, with the support of 800 million registered users and high-quality star resources, the sales volume of digital album of QQ music has been climbing all the way after its release, reaching nearly 200 million yuan in 2017. Digital album has quickly become an important indicator for the market and artists to measure the commercial success.

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The smooth emergence and popularity of digital albums is the inevitable result of QQ music making forward-looking and effective decisions based on the overall group’s resources, platform traffic and ecological layout.From the industry perspective, the album is also further developed in the music industry core consumption level “strategic products”, both showed under the ecological operation logic, China’s music industry is different from the commercial possibilities of overseas music industry, and provides practical and effective model for industry practitioners, to promote the further expansion of the industry.

Reference

Techweb. (2016). How does the music industry embrace the digital trend from QQ music industry forum?. Retrieved from http://mo.techweb.com.cn/phone/2014-06-17/2368805.shtml

Ge, J.C. (2018). How digital album for QQ music to achieve users and business win-win?. Retrieved from https://y.qq.com/portal/headline/detail.html?zid=851411

Fan, Z.H. (2018). How does QQ music lead the digital music industry. Retrieved from https://www.iyiou.com/p/76886.html

QQ Music. (2020). Retrieved from https://en.wikipedia.org/wiki/QQ_Music

The advent of the Internet era has brought new opportunities and challenges to the development of modern society and has also had an impact on various industries. Therefore, various industries need to make changes and adjustments to adapt to the development of the digital age. This blog post briefly introduces the changes that the digital economy has brought to entertainers.

In the era of the digital economy, digital music and online programs have received widespread attention and love. More and more people use mobile apps or computer web pages to directly listen to music and watch programs on the internet, such as Spotify, YouTube, Netflix, and Apple music. This trend has brought a shock to the traditional audiovisual industry. Digital music saves singers from having to release physical albums, which expands the scope of dissemination, saves printing and transportation costs, makes it easier to distribute music and allows singers to see the audience ’s feedback intuitively. For TV programs producers, the rise of internet programs bring more diversified experiences and also affect TV program viewing. Besides, the rise of digital music has gradually weakened the traditional music industry and promoted the development of digitalization.

On the one hand, for the media industry staff, the arrival of the digital economy era has reduced their pressure. In the period of traditional music and film and television, they need to do a lot of preparation in the early stage preparation and later release, the cost is relatively high, and the time is very long, and timely feedback cannot be obtained. If one of them fails, it may be necessary to restart the plan and increase costs. When the media work is digitized, all steps can be simplified, for example, there is no need to replace print magazines with electronic magazines, and digitalization is more environmentally friendly.

On the other hand, the traditional music industry is impacted and many music and movie stores may be closed because of this. People are more willing to watch movies on YouTube or Netflix on mobile phones. Media workers can vote for online production of favourite or meet the needs of the public. Entertainers can also choose the program which suits them based on audience feedback and can also publish works according to their preferences.

The digital economy brings a completely different experience. Entertainers can no longer be limited by the traditional entertainment industry, they have more development opportunities and spread more cultures at the same time and can also drive some traditional industries. development of. At the same time, people can choose their favourite videos to watch according to their preferences and can also comment on uploaders and communicate with other viewers. Sharing favourite or fun videos to friends directly on the phone and can also share favourite music through social networking sites such as Twitter or Instagram.

Digitalization has protected the copyright patents of entertainers. The membership mechanisms of major music and video websites reflect this well, but this will also bring about a problem of the popularity of piracy. Even if the rights of entertainers are protected, they are still piracy cannot be stopped. From this point of view, digitalization faces many difficulties and challenges.

In general, the digital era has come. Entertainers develop more meta-cultures through digital modern methods. While connecting eastern and western cultures, they can also strengthen intercultural exchanges. Entertainers can release their own works and make their own programs more conveniently and quickly. Digitalization has allowed major music and video websites to develop, attract more investment, and promote the development of the digital economy. In the digital economy era, anyone who can master digital development, summarize experiences in the process of transition from traditional economy to digital econom and change their own shortcomings can succeed.

Reference

Arditi, D. (2018). Digital subscriptions: The unending consumption of music in the digital era. Popular Music and Society, 41(3), 302-318.

Anderson, T. J. (2013). Popular music in a digital music economy: Problems and practices for an emerging service industry. Routledge.

Goyanes, M., Rodríguez-Castro, M., & Campos-Freire, F. (2020). Value and Intelligence of Business Models in Journalism. In Journalistic Metamorphosis (pp. 171-184). Springer, Cham.

Baike.baidu.com. (2020). Digital Music_Baidubaike. [online] Available at: https://baike.baidu.com/item/%E6%95%B0%E5%AD%97%E9%9F%B3%E4%B9%90 [Accessed 12 Feb. 2020].

Hello everyone and welcome to my blog. I am Jiang Zhou from China and you can also call me Joey. My major is Accounting & Taxation. I am very happy to communicate and share with other students who choose this course through the blog. In addition to the course knowledge, I also want to share music and other hobbies with you.

Due to my profession, I may share some articles about UK taxation and international taxation in the future, and taxation is increasingly inseparable from the digital business models. In addition, discussing and exchanging information and knowledge about digital business models with you can greatly help you learn about taxation.

I like listening to music and watching videos very much. I think proper recreational activities can help me relax and I will have enough energy to continue studying. I like to listen to lyrical and pure music, and sometimes to pop music. For instance, when I want to sleep or have stress, I listen to pop music to release stress and keep myself awake. In addition to listening to music, watching videos or TV shows is also a good way to relax.

I hope we can share our learning knowledge with each other and also exchange more hobbies about music.

Thank you everyone for following my blog.